Michael Thomas

I'm Michael Thomas, a Digital Media Professional

With over 15 years of experience in digital media, marketing and advertising, I’ve refined my skills across diverse roles and organizations. Explore my journey to discover what sets me apart in the industry.

Previous Expeirence

About Me

I'm Michael, a digital media executive with 15+ years of experience. I specialize in guiding brands through every stage, from strategy to execution, ensuring they succeed in the fast-evolving digital space.

My approach balances big-picture strategy with a focus on the finer details, delivering impactful and measurable results for your brand or product.

My journey in digital media has allowed me to work across various roles and companies, giving me a unique perspective and a well-rounded skill set. I believe in the power of storytelling and data-driven strategies to create engaging and successful digital campaigns.

Marketing & Advertising

Creating and executing data-driven marketing campaigns across various mediums to engage audiences

Website & Product Management

Guiding strategies to build, launch and refine websites/products, delivering new properties with precision and impactful UX

Sales, Account & Vendor Management

Leading client and vendor relationships, driving growth, and executing sales strategies

Platform Integrations

Overseeing seamless integration of digital products, platforms and operation systems, optimizing performance, costs and resources

Leadership

Inspiring teams, fostering growth, and driving strategic initiatives in digital media and business development

Ad-Ops Management

Streamlining ad operations, optimizing campaign performance, and ensuring seamless delivery for clients

Featured Work

Highlights

Here are some of the projects I’ve crafted and contributed to, demonstrating my skills and creative approach in digital media over the years.

Website Redesigns

Website & Product Management

Specializing in redesigning, managing, and launching websites, I bring a blend of technical expertise and creative vision to each project. From concept to launch, I ensure seamless functionality, engaging design, and a user-friendly experience that elevates brands and drives results.

Advisor.ca | Conseiller.ca | Oralhealthgroup.com

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Advisor.ca homepage example
Sales & Marketing Campaigns

Campaign Creation & Management

I specialize in creating and managing high-impact campaigns for specialized industries across all digital formats. From strategy development to execution, I craft targeted campaigns that drive engagement, enhance brand visibility, and deliver measurable success across every platform.

RBC | Mackenzie Investments | Desjardins | Fidelity | CIBC

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image of investmentexecutive.com website
Platform Migrations

Discovery, Strategy & Execution

Comprehensive platform migration experience, guiding businesses through every phase—discovery, strategy, and execution. From assessing needs to developing a tailored migration plan and ensuring a smooth transition, I ensure your platform upgrade enhances performance and scalability without disrupting operations.

Customer Database Platforms | Ad Platforms | Websites | Payment Portals | Infrastructure | CMS | Video | CRM

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Operations

Digital Ad-Ops & Management

As a specialist in digital operations management, I streamline processes across digital platforms to enhance efficiency and performance. From overseeing project workflows to optimizing resources and technology, I ensure smooth operations that drive growth and deliver results in an ever-evolving digital landscape.

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